Zara Dampney, 24, and Shauna Mullin, 26, have turned their bottoms into their bottom line by wearing bikini briefs with a Quick Response (QR) code printed on the back where it will catch the eye of spectators.
When photographed on a smartphone, the code takes the user to a specific website - in this case, for bookmakers Betfair.
Bottoms up: Shauna Mullin, left and Zara Dampney, show off the new advertising that features a Quick Response code on their bottoms (Read more and See more Pictures)
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Zara Dampney
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