Zara Dampney & Shauna Mullin showed off their "Bikini" Butt & Ass on Day 2 of 2012 Olympics

Zara Dampney, from Great Britain celebrates with her teammate Shauna Mullin, after defeating Canada in their Beach volleyball match on Sunday
The British pair, the country's first female representatives in this sport at the Olympics since 1996, impressed on their way to a 17-21 21-14 15-13 victory.
Scroll down to see more Pictures . . . .

Celebration: British team Shauna Mullin and Zara Dampney celebrate their victory over Canada yesterday, while left, Dampney dives for the ball during the match (Read more and See more Pictures)

Zara Dampney & Shauna Mullin have turned their “Bikini” bottoms for sponsorship rights

Britain's female beach volleyball champions are renting out their rears in an advertising deal that encourages spectators to photograph their behinds.

Zara Dampney, 24, and Shauna Mullin, 26, have turned their bottoms into their bottom line by wearing bikini briefs with a Quick Response (QR) code printed on the back where it will catch the eye of spectators.

When photographed on a smartphone, the code takes the user to a specific website - in this case, for bookmakers Betfair.

Scroll down to see more Pictures . . . .

Bottoms up: Shauna Mullin, left and Zara Dampney, show off the new advertising that features a  Quick Response code on their bottoms (Read more and See more Pictures)

Zara Dampney & Shauna Mullin showed off their “Bikini” bodies for Great Britain's beach volleyball team practice

Female beach volleyball players yesterday vowed that they would keep wearing their bikinis – despite admitting it was ‘upsetting’ that the sport was known only for skimpy outfits.

Zara Dampney and Shauna Mullin, who form part of Britain’s first ever Olympic beach volleyball team, said bikinis were still the best kit for the sport, despite rule changes which would allow them to cover up if they wished.

‘It’s perfect for our sport,’ Miss Mullin, 27, said. ‘We play in hot countries and I can’t imagine wearing anything else on the sand. I will still be wearing my bikini.’ 

Practical: Volleyball players Shauna Mullin and Zara Dampney will keep their revealing bikini outfits as they are 'perfect for the sport', but may be forced into long-sleeved top (right) and shorts if the weather turns (Read more and See more Pictures)