Anna Vozakova and Misty May-Treanor seemed to be up in Olympic Games 2012

As competitors' kit consists of little more than a bikini, the sport already enjoys a large male following. By harnessing this, the players are likely all too award that they can generate enough of a fan base to win them lucrative endorsement deals once the Games are over.

Indeed, today's beach volleyball players weren't alone. Yesterday Russian Anna Vozakova appeared to be getting a little too friendly when hugging her teammate Anastasia Vasina.

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Attention-seeking? Yesterday Russian Anna Vozakova appeared to be getting a little too friendly with Anastasia Vasina (left), and even U.S. player Misty May-Treanor seemed to be up to the same tricks with Kerri Walsh (Read more and See more Pictures)