But today Joey Essex put the drama behind him to launch his new limited edition Surf scent Summer D-Reem today, with the help of his stunning TOWIE pal Lucy Mecklenburgh, who gamely sported a tiny white bikini for the occasion.
Joey also marked the occasion by wearing an entirely new watch - a similar gold design to the one that was stolen but with a black dial instead of a gold one.
White delight: Lucy looked incredible in the bright bikini which emphasised her incredible curves
Getting his own back: Joey then reached out to pull Lucy into the swimming pool with him (Read more and See more Pictures)
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